The complete guide to LinkedIn marketing

With over 810 million users worldwide, LinkedIn is a potential medium for driving traffic, generating quality leads, establishing thought leadership, and other purposes.

Is your company using LinkedIn to its full potential to promote brand recognition, expand your network, increase leads and conversions, and generate revenue? With new social networks popping up, LinkedIn is a site that people often neglect. However, in reality, LinkedIn is a valuable asset to your social media marketing services and content strategy.

This article is jam-packed with LinkedIn tips you can start using right now to help you understand how to use the network to increase brand recognition, distribute marketing material, and develop your business.

Let’s Start!

What is LinkedIn marketing?

LinkedIn marketing is leveraging LinkedIn to connect with people, create leads, raise brand recognition, develop business ties and collaborations, promote content, and attract potential customers. Because of its effectiveness in establishing professional connections, LinkedIn is now an essential component of several marketing efforts.

When you use LinkedIn to advertise your company, you receive access to a wide range of beneficial services, such as analytics, connections, and brand-building, to mention a few.

In marketing, it’s tempting to put all of your efforts into Facebook and Instagram. These are excellent channels for engaging your target audience, but leaving out LinkedIn is a significant mistake for your company. 

LinkedIn, the world’s largest professional network, produces leads 227 percent more successfully than Facebook and Instagram, making it a crucial channel for your firm’s marketing.

Now, let’s understand how you can use LinkedIn to make sales, get clients and expand your business.

LinkedIn for Business: How to Use It.

The first thing you should do on LinkedIn is create a page for your company. We’ll teach you how to build a LinkedIn Company Page from the ground up:

STEP-1 Make a new user account.

To have access to LinkedIn, you must first register an individual account. This account will also be the manager of your Company Page. However, you can add other Page administrators later.

STEP-2 Setup a LinkedIn Company Page.

Now we can start working on your company’s page. After logging in, go to the upper corner of your browser and click on the Work symbol. Next, scroll to the bottom of the pop-up menu and select Create a Company Page.

Choose the appropriate Page type from the four available options:

  • Small business.
  • Medium to a large company.
  • Showcase page.
  • Educational institution.

Begin filling in your data after you’ve chosen the Page type. Your logo and tagline will be the first impression that most LinkedIn users will have of you, so take the time to craft a great slogan.

Once done, click the Create page button.

STEP-3 Optimize your Page.

OK, those were the fundamentals. Now it’s time to optimize your new page to get noticed and grow your following.

To begin, click the blue Edit Page icon.

Fill out all the sections in this additional information section. This information will assist users in understanding what you do and improve your LinkedIn SEO. It’s worthwhile: Companies with complete profiles receive 30% more views.

Here are a few pointers for optimizing your LinkedIn Page:

  • Make use of translations.
  • Incorporate keywords into your description.
  • Include hashtags.
  • Insert a branded cover image.
  • Create a new button.

STEP-4 Create a following for your Page.

No one will be aware of your page’s existence until you inform them. Here are four ways to show your support for your new page:

  • Spread the word.
  • Add a link to it on your website.
  • Request that workers update their profiles.
  • Send out follow-up invites.

STEP-5 Put your LinkedIn marketing plan into action.

Do you have a LinkedIn marketing strategy?

The easy part is creating a Page. The tricky part is keeping it going with content your audience wants – unless you have a plan.

Answers to these questions should be a part of your LinkedIn social media campaign:

  • What is the purpose of your LinkedIn profile?
  • What will you do with your page? Recruiting? What is lead generation?
  • Are you planning on advertising? So, what is your LinkedIn budget?

Now, let’s see how to put your LinkedIn marketing plan into action.

LinkedIn Marketing Best Practices

LinkedIn helps you generate traffic to your website, locate excellent prospects, offer your knowledge via thought-leadership articles, and expand your network. It’s also a great way of advertising job opportunities and recruiting new employees to your organization. These are some of the main reasons why LinkedIn is an excellent marketing tool for all organizations.

Here are a few practical approaches to using LinkedIn in your social media content plan.

  1. What to Post?

With LinkedIn marketing, one of the first questions that may spring to mind is, “What should I put on LinkedIn?”

BuzzSumo examined the headlines of 10 million articles posted on LinkedIn to determine which themes are popular among LinkedIn users. They examined the top terms used in the headlines of the most shared articles and discovered two sorts of content: industry trends and how-to pieces.

This shows that LinkedIn users are often interested in informational and instructional material which seems appropriate for a professional networking site.

2 . Make posts of various lengths.

On LinkedIn, short, bold messages have an impact. Long-form content holds users’ interest and encourages them to spend more time on your page. Both postings should be part of your LinkedIn content strategy.

You don’t want to be the one who posts monologues since your network may not always have the patience to read them. Similarly, too many brief postings might come across as lacking in content, making you appear less credible as a thought leader.

Changing the length of your articles might help you keep your material fresh and relevant to your audience. You’ll have stuff that makes folks want to see what jewels you’ll release next.

3. Share external content.

Unlike other networks like Instagram, LinkedIn’s algorithm allows external connections to blogs and websites. As a result, you’ll have success sharing other people’s stuff on the platform as long as the content you share has value and applies to your audience.

Although you don’t need to explicitly thank the author if you’re referring straight to their website, giving them credit or tagging them in your post is a good idea. In addition, they may share your article with their followers or leave a comment on the post that introduces your profile to their audience.

4. Make use of photos and videos.

Here’s a strategy to assist you in generating interaction with your LinkedIn posts once you’ve decided what to write.

One of the best practices for maintaining a LinkedIn Company Page, according to LinkedIn, is to include rich material, like photographs and videos. They discovered that images result in a 98% higher comment rate, while links to YouTube videos result in a 75% higher sharing rate.

If you’re searching for the best picture sizes to share on LinkedIn, we have them submit films directly to LinkedIn, which we would recommend instead of putting a link to your YouTube video.

Final Thoughts

Are you ready to promote your company on LinkedIn?

With so many upgrades and improvements on the horizon for LinkedIn, we’re excited to watch how the network continues to establish itself as an essential resource and platform for marketers, job searchers, candidate seekers, and other professionals. So begin your LinkedIn marketing by trying one of these excellent techniques.

If all these seem too much and you are confused, Alpha Leads Tech can be a lifesaver. At Alpha Leads Tech, we provide solutions in the ever-changing digital world with a holistic approach to brand development. Our team concentrates on developing digitally appealing content, campaigns, or projects that will eventually help your business grow. Our premium digital marketing services provider better online traffic, quality leads, and maximum potential realization.

Now, let’s peek at some of the most often asked questions to round off this article.

Frequently Asked Questions.

Is LinkedIn a free service for businesses?

LinkedIn is a free website for individuals and companies that allows you to maintain accounts and interact with others. However, LinkedIn free accounts have lower search capabilities. Also, it does not allow you to message individuals without having a link with them.

You may access additional features and goods with LinkedIn’s premium subscription service, such as more detailed results, chat credits, and the ability to know who has seen your profile.

How often should I post on my LinkedIn profile?

LinkedIn encourages publishing on the network every business day. Aim to post at least five times every week, but no more than a couple of times every day. According to HubSpot, publishing more than once a day reduces engagement substantially.

What is the cost of LinkedIn marketing?

The marketing cost depends on various factors, like the target group, campaign aim, and bid. For example, the average LinkedIn advertising cost is $5.26 per click, $6.59 for 1000 views, and $0.80 per message.

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