No marketing campaign is complete without this solid communication medium: emails. With an astounding $7.5 billion in market value and a jaw-dropping 4200% ROI, it is one of the most powerful digital marketing channels to convey messages to your desired audience and other investors.
Did these statistics kindle your interest? If yes, let us dive into more depth to understand what Email Marketing is and get yourself started on the know-how.
WHAT IS EMAIL MARKETING?
Email marketing is using email as a medium to direct promotional messages to potential customers, existing clients, or specific companies for commercial purposes. While it may be an archaic form of communication amidst digital platforms, emails still reign supreme in any business domain, formal or informal.
GETTING STARTED WITH EMAIL MARKETING:
Email marketing strategies are intuitive and often automated, making them an effective means for business promotions.
So, where exactly does one get started?
For starters, Email Marketing requires these three basic steps:
1. Making an email list: One must have an active email list to pull off successful email campaigns. The marketer will receive an automated response from the email contacts who have expressed interest in receiving marketing communications from a brand.
However, building an email list can initially be tricky. So, one of the easiest ways would be to target interested audiences and offering them a coupon or a discount on a purchase in exchange for their email address. That is how you generate a lead magnet.
2. Setting up an Email Service Provider: Email Service Provider (ESP) is software designed to manage the email list. It is also one of the best and safest email marketing platforms that help execute automated email marketing campaigns.
Using an ESP will enable to automate actions in response to the targeted audience’s behaviour. It will also personalize the interaction with the clients or customers, improving the marketer-customer relationship.
3. Bringing in Clarity by Defining and Setting Goals: At its crux, Email Marketing is about building trust with existing and potential customers. It also acts as the primary goal for marketers.
First, the marketer sends a promotional email, followed by a personalized transaction email for business communication. Then, they give away free shipping coupons to customers on their purchases.
The good news? It guarantees customer satisfaction while helping the marketer achieve their primary goal.
And what’s the primary goal? To attain the client’s trust, which would further help wangle contact with other sources. Gradually, due to goodwill and a favourable outcome, companies would reach out for investments.
Consequently, this leads to:
- Drive up the sales, Generate, and Nurture leads.
- Boosting Brand Awareness to attract potential clients and companies, create a very innovative page with catchy content, providing minimalist details of the brand. It will also draw attention and sanction them to seek further information.
- By rendering good service to customers, the client-brand relationship will strengthen, and the business will flourish.
7 IMPRESSIVE EMAIL MARKETING STRATEGIES:
Landing into strangers’ email inbox isn’t as easy as one would assume. Remember, you’re still an unknown guest to them!
Let us now ponder upon a few of the plenty email marketing strategies:
1. Be Creative: Craft your email message in a way that instantly attracts the client’s or the customer’s attention. Play with the subject lines by being innovative and using catchy phrases and idioms.
For instance, use a teaser or some tricky yet accessible questions to pique their curiosity and intrigue them to reply.
2. Stress More on the Benefits, not the Features: Clients are not really into the features of a product unless it’s a gadget, a time machine, or a sports car!
Instead, they are interested in knowing how the product would benefit them. Thus, lay more emphasis on the advantages and benefits of the product, including the description and latest updates.
3. Personalized Your Emails: As a marketer, you will be able to persuade your customer or client even more by establishing specific demographic or psychographic personalized data and hyper-targeted campaigns.
4. Be Precise: One of the best strategies of Email Marketing is being concise and trying to reach out to your audience through compact and uncomplicated emails. Precisely express that which is necessary without stretching it, lest it will disinterest the readers.
5. Always Prefer using a “reply-to” Email Address: This is an equally essential strategylike any other, and many marketerstend to commit this mistake.
If you do not provide any reply-to options, potential customers or clients will not be able to respond. As a result, the company will lose its authenticity and brand value.
6. Segmentation: Once you start segmenting your database, the marketing campaigns become more readily available to the audience. Segmentation is not very complicated, and CRM Software can help in doing it quickly.
7. Optimize your Emails across all Platforms: It is not always possible for your clients or customers to keep laptops, monitors, or tablets handy. Mobile phones have taken up space in an individual’s life, so optimizing emails accordingly would be integral.
TOP 5 EMAIL MARKETING SERVICE PROVIDERS:
I. ALPHA LEADS TECH: This company provides a range of targeted email lists that can turn leads into prospects. This company puts all its resources into implementing and executing Email Marketing, as it is the cornerstone of the digital platform and helps bring exorbitant revenue to your business.
II. CONSTANT CONTACT: One of the fastest–growing, progressive, and well-established email marketing services globally. This company is also proved easy-to-use and is beginner-friendly.
III. DRIP: A very prominent and influential enterprise for digital marketers into email marketing. They provide a wide range of tools for marketing automation, sales funnels and offer easy personalization.
IV. HUBSPOT: The email marketing service from this well-reputed firm is free of cost to start and uses the popular CRM software.
V. CONVERTKIT: It is a robust email marketing service that provides a suitable platform for bloggers, authors, working professionals, and marketers. This company has compelling features and offers email-based support, extending a profound knowledge base with great learning material.
ADVANTAGES OF EMAIL MARKETING:
As we know, everything comes with its own set of pros and cons. So does Email Marketing!
Let us have a look at some quick points detailing the advantages of an email campaign.
1. Emails involving business in any domain is permission-based: A marketer or a company having access to a prospect’s email address is equivalent to the client giving keys to their homes!
The marketer should use this golden opportunity to increase the chances of engagement and conversation.
2. Affords Direct Access to the Audience: It gives guaranteed access for the marketers to communicate directly with subscribers. As a result, they may check their inbox regularly, and the email sent is likely to be viewed.
3. Emails are Measurable: Automated Email Marketing Campaigns are crucial as they help measure the campaign’s effectiveness.
4. Gives a Better Personalization Capability: As discussed earlier, the more personalized the emails, the less likely they get lost in spam folders.
Nevertheless, a research study shows that a well-segmented and personalized campaign help increase revenue by as much as 760%!
FREQUENTLY ASKED QUESTIONS:
- Who should use email marketing?
When one wants to share certain business-oriented information with clients or investors, who already have an idea about the brand, email marketing is the way to go.
- What are the benefits of email marketing?
The most well-known benefit of email marketing is the low cost involved compared to other mainstream marketing channels. It does not have printing or postage costs.
- Does email marketing increase sales?
Of course! Email marketing can help expand businesses, boost conversion rates, connect with the target audience, increase sales and bring in maximum revenue.
- What is the role of email marketing?
A well-targeted email marketing strategy keeps prospects and customers informed on the latest information, updates, and features related to the business.
- Which free email service is best?
- AOL
- Gmail
- Outlook
- Yahoo! Mail
- iCloud Mail
- Mozilla Thunderbird
CONCLUSION:
By now, you would know why Email Marketing is powerful and easy to use in any business domain. It is one of the most tactical means to promote your products on a digital platform.
Adding on, did you know that Alpha Leads Tech is the industry leader when it comes to investing in Email Marketing services?
In a nutshell, the company’s motto is to understand brand requirements, provide global brand value and deliver what their clients desire!